Octobers two – week marathon of art fairs and auctions in London and Paris, besides proving surprisingly successful, spurred a vigorous debate about the relative merits of Frieze and fiac Devoted to primary – market contemporary art, Frieze is nearing its 10th anniversary in its trademark Regents Park tent, while fiac, at 38, presents both secondary – market modern art and contemporary material in the elegant ambience of the renovated Grand Palais.
“The general consensus is that Frieze is going downhill while fiac is going uphill,” reports Thea Westreich, a seasoned New York – based art adviser who combed through both fairs. “Im not sure I take that position, but I will definitely say fiac has been improving steadily over the past several years and has become a destination point for serious collectors.”
Less qualified in his praise is the New York dealer David Zwirner, an exhibitor in both London and Paris, “fiac is strengthening as a fair of quality but also as a fair where you can sell a bunch of art,” he says, noting that his booth there attracted Asian, European, and North and South American buyers, including a Mexican collector who purchased Donald Judds Untitled, 1986, for $450,000, and an American who picked up Dan Flavins Untitled I, 1989, for $550,000. As for Frieze, although he made some significant sales – Neo Rauchs 2003 Haus des Lehrerswent to an American for $1.35 million, and Daniel Richters aptly titled London is the place forme, 2011, to the Chinese – Indonesian collector Budi Тек for $350,000 – Zwirner says the fair disappointed some clients. They felt “it was safe and commercial and hard to find something exciting and new. I had some very major collectors tell me they didnt like it, and one even said, Im not going to come back.”